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Many departments in the printing industry may be worried about the future, but packaging and label printing are certainly not included. There are two reasons for this. On the one hand, technological development continues to promote the development of packaging quality. Produced into the printed production process, there have been a lot of advantages in the past few years. On the other hand, product manufacturers and retailers are also constantly looking for high-impact packaging that can generate sales.
The market for consumer packaging is divided into two overlapping market branches, luxury packaging and mass packaging, which have an impact on different aspects of packaging. In mass-packaging, the main focus is on the use of product packaging or display packaging, which is differentiated from other similar products in supermarkets or department stores, which can drive users' buying decisions. Regarding the degree of concern of retailers, products do not need to provide major support in the daily business. Unless some sort of joint promotion is required, retailers simply put products on shelves, mark prices, and win customers by packaging.
Luxury packaging also has influence at the point of sale, but the emphasis is on the buying experience. When the purchaser of the Apple iPad entered the store, he had a concept of the product in advance, which was attributed to his lifestyle built on the brand image, which had been carefully cultivated by the manufacturer for decades. Once at the point of sale, the packaging must confirm these expectations and return home to open the product packaging. The user needs to feel that he made the right decision at the time of purchase. Apple perfected this "opening ceremony of packaging," as shown by multiple YouTube clips.
The importance of merchandise packaging has therefore risen in both markets, and this trend may not necessarily be reversed soon. The facts are quite different from this, because eventually there will be no companies targeting the consumer goods market that cannot afford to invest in the packaging of goods.
Technological advancement In terms of technical terms, almost no branch of the printing industry will produce so many changes like packaging and label printing. Among the new trends, the most important thing is that digital printing is progressing in various forms. During the creative phase, new software solutions using cloud computing help improve collaboration among all involved parties. New visualization tools provide technical support when creative designers and developers create packaging solutions.
The new offset press has been further improved in quality. New digital presses can be printed in short runs. Personalized packaging is possible. Technological developments in finishing and finishing of printed products also make new applications possible. In the field of labels, there has long been a trend towards digital printing and more personalized labels. The processing of RFID tags has become increasingly important, and the printed electronics industry is constantly evolving. The industry has now left the laboratory and eventually used to make money for products used in the market.
The best design ideas are the first step in production. In the past few months, the success of cloud computing - the distribution and collaboration of digital content on the Internet - has also brought innovation to packaging design. For example, Chili Publishing Company displayed the third edition of ChiliPublisher software at the 2012 drupa printing expo. It features a new 3D folding module that allows packaging to be visualized at the design stage. Of course, this could have been done before with a suitable 3D software package, but designers need a very steep learning curve to use these applications, and ChiliPublisher software uses an interface similar to a desktop publishing program.
At the same time, users or collaborators can access the design through cloud computing or using mobile applications. Other companies have shown suitable solutions, some uploading files to the server, some designing the files themselves online. These include such heavyweight companies as Adobe. X-Rite Pantone shows PantoneLive on drupa. This is a new cloud computing application that guarantees that the printed color matches the company's logo when printed on any possible printable material, whether it is in fine coated white paper or brown corrugated paper.
For service providers, these new tools offer the opportunity to connect users more closely and provide an opportunity for deeper opinions.
It is emphasized that the personalized folding carton industry is still dominated by offset printing and flexo printing, which will remain for some time. In any case, many manufacturers have provided large-format printing companies with the ability to handle heavy grammage paper and cardboard at Drupa. For example, a preprinted B2-format sheet-fed press exhibited by Ryobi and Gongyao can also print cardboard, which uses LEDs and liquid toner. Fujifilm's JetPress 720B2 inkjet system was introduced to the market four years after launch. These new presses were originally designed for short prints up to 1,000 prints, and they also have the advantage of being flexible and have the best advantage. However, flexo and offset printing still dominate the long-lived activities.
However, digital printing has clearly grown in label printing. For example, the Heidelberg Linoprint L exhibited by Heidelberger Printing AG is a model designed for economical variable printing of medium-short and high-quality variable content labels and films. It is a drop-on-demand inkjet system suitable for future applications such as smart labels, security printing, traceable labels. The Indigo 30000 digital press exhibited by Hewlett-Packard is a sheet-fed printing system for folding carton printing with an inline priming device capable of handling substrates up to 600 μm in thickness. Other manufacturers have also launched high-quality digital presses for this area, most of them inkjet.
Fine effects For packaging in the luxury sector, manufacturers are keen to use a variety of finishing effects, from bronzing and embossing to glazing.
The main trend in this area is the post-press processing of digital printing is attracting attention. A few years ago, the post-press processing of digital printing products was severely restricted, and almost all forms of post-press processing can now be implemented in digital printing. For example, the clear ink provided by the Israeli manufacturer Scodix can allow digitally printed prints to be finished with light or gloss finishes in a single pass.
Summary: Faced with the new development requirements in the new era, we have seen consumers' demand for high-grade packaging in the face of a number of fashionable packaging products and sales from the market. In the coming years, the packaging market will provide exciting new product packaging, thanks to the development of the creativity of the technology and packaging designers. For them, this is the final stage of everything.
Technology continues to advance High-grade packaging benefits from technology and creativity
The media community has such a saying: "Let the newspaper become a luxury product" and turn the public into a niche. In fact, any industry is facing the impact of the network, so is packaging printing. We need to rationally explore how package printing can be developed better, rather than being at a loss and oblivious, and even less fearful of this era. High-grade packaging may be the new flashpoint for packaging printing in 2014.