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With the rise of the lighting industry, lighting hypermarkets have sprung up everywhere, and lighting stores have been built everywhere. Competition has been one after another, and the smoke has filled and the crisis has surged. The expansion of the local sprints has made the store increasingly saturated. Throughout China's electrical appliance stores, the formation of a super-large chain stores where the United States and Suning are standing side by side, can the lighting store that is still exploring the development of this model also draw on this model? Where will the national lighting store go? In what way will it develop?
Branding intensification into an inevitable trend Throughout the development process of the circulation industry in developed countries, the branding, intensification and service of stores are an inevitable trend. The higher the gold content of the store brand, the stronger the quality of the store, the better the service guarantee, the more the comparative advantage. Obviously, its comprehensive competitiveness will be stronger. In this way, we can survive and develop in the fierce market competition. In the future, the scale of professional hypermarkets will be larger and larger, services will become more and more standardized, and lighting stores will form their own brands, and their share in the market will become larger and larger.
2013 China's lighting brand intensive into an inevitable trend In the current fierce competition of lighting stores, the store only to create their own advantages according to regional needs, peers, combined with their own form, to avoid homogenization competition and enhance their competitiveness, In order to survive in the sword and sword.
The lighting store will change from operating commodities to business services and operating consumption, more scientifically view the dialectical relationship between brands and services, and focus on the management of credit and services; the function of the store, that is, the construction of trading functions, service functions, display functions and feeling functions Improve and strengthen; brand benefits and economies of scale are becoming more and more obvious.
With the development direction of lighting stores intensive and branding, in the future, large-scale lighting stores like Gome and Suning may also appear.
For the second and third tier cities to move to the national lighting stores, the contrarian expansion is an inevitable trend. All the big stores are constantly occupying a place, and there is no biggest, only a bigger model. The major supermarkets are seeking to lead the opponent in volume capacity, and then refined operations, which is in line with China's national conditions.
At present, the country's big lighting stores are in a contrarian expansion. In the first-tier cities, there are not a few lighting stores. All the store operators are aiming at the big cake in the first-tier cities. The existing lighting stores are centered on the provincial capitals and are now saturated. status. As a result, operators of lighting hypermarkets have become an option to expand into second- and third-tier cities, and shifting target customers is a bigger change. At the same time, in the second and third tier markets, there seems to be no market-oriented hypermarkets, all of which are mainly specialty stores or small stores. With the gradual popularization of LEDs, the lighting consumption potential of the second and third tier markets is huge. Therefore, the enveloping occupation of lighting stores in second and third tier cities has become an inevitable trend. The consumption power of the second and third tier cities has been highlighted. The consumption power of the county is no less than that of the first-tier cities. Therefore, it is inevitable that the lighting hypermarkets will enter the second and third tier markets.
Throughout the national lighting circulation field, the sales channels of the store not only changed from provincial capitals to prefecture-level cities, but also prefecture-level cities are infiltrating into county-level cities, showing a step-down sinking mode. This seems to imply that the entire market format is taking place. huge change. Some enterprises that have been keeping a close eye on first- and second-tier cities have gradually accelerated the pace of sinking channels and expanded their territory in second- and third-tier or third- and fourth-tier cities. In these emerging markets, stores and merchants are also exploring new revenue models to capture more market share.