Double Star Group changes from the footwear industry to the tire industry
The Double Star Group, a renowned name in the footwear industry, has expanded its business into various sectors in recent years. Since entering the tire manufacturing field in 1998, it quickly gained recognition and became one of China's top tire companies within just a few years. By 2005, the company had solidified its position as one of the top five Chinese tire manufacturers and ranked among the world’s top 30 tire producers.
Taking advantage of the growth opportunities in China's tire market, Double Star implemented strategic adjustments and reorganizations, continuously pushing forward with a vision of becoming "bigger and stronger." Historically, the Central Plains region has been a key area for competition. After establishing a strong base in Qingdao, the company expanded southward, entering the Central Plains market and setting up the Zhongyuan Tire Company. This subsidiary produces 2 million light truck tires and 3 million inner tubes annually, making Double Star one of the largest production bases for light truck tires in China.
In March of last year, Double Star Group acquired Dongfeng Tire, a former member of the "Four Major Families" in the Chinese tire industry. This move triggered a new wave of integration and competition in the sector, further strengthening Double Star's market presence.
To better compete on the global stage, Double Star has focused on scaling and intensifying its operations. In just five years, the company has built a vast distribution network, with over 120 distributors across the country. Its products are now exported to more than 130 countries and regions, including Southeast Asia, Central and South America, and the Middle East. As a result, Double Star has become one of the largest enterprises in China's tire industry that has successfully entered international markets.
Technological innovation has played a crucial role in the rapid growth of Double Star Tires. The company established the "Science and Technology Development Center," which supports a three-tiered research system: basic research, next-generation development, and improvement. All new products are designed using computer-aided design systems, and extensive R&D efforts have led to significant improvements in product performance.
Biased and radial tires have undergone complete redesigns and optimizations, allowing the company to adjust its product structure and develop a series of models that meet the needs of a segmented, multi-polarized, and individualized tire market. Through continuous innovation and expansion, Double Star continues to rise as a major player in the global tire industry.
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