Double Star Group changes from the footwear industry to the tire industry

The Double Star Group, a leading name in the footwear industry, has expanded its operations into various sectors in recent years. Starting from tire production in 1998, the company quickly gained recognition and became one of China's top tire manufacturers within a short period. By 2005, it had climbed to the top five in the Chinese tire industry and was ranked among the world’s top 30 tire companies. Seizing the growth opportunities in China’s tire market, the company implemented a strategy of "adjustment, reorganization, and reshuffling," continuously pursuing a path of "bigger and stronger." Historically, the Central Plains region has been a key area for competition. After establishing a solid base in Qingdao, Double Star Tire expanded southward, entering the Central Plains and setting up the Zhongyuan Tire Company. This facility produces 2 million light truck tires and 3 million inner tubes annually, making Double Star one of the largest light truck tire production bases in China. In March of last year, Double Star Group acquired Dongfeng Tire, once considered one of the "Four Great Families" in the Chinese tire industry. This move sparked a new wave of integration and competition within the sector. To better compete globally, Double Star Tire is undergoing large-scale and intensive development. In just five years, the company has built a network of over 120 distributors across China, with products exported to more than 130 countries and regions, including Southeast Asia, Central and South America, and the Middle East. As a result, it has become one of the largest tire companies in China to successfully enter the international market. The success of Double Star Tires is also driven by continuous technological innovation. The company has established the "Science and Technology Development Center," and through a three-tier system of basic research, next-generation development, and improvement, it has developed an intelligent network control system. All new products are designed using computer-aided design systems, and extensive R&D efforts have led to the redesign and optimization of all bias and radial tires. This has allowed the company to adjust its product structure and create a diverse range of products that meet the segmented, multi-polarized, and personalized demands of the tire market.

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