Mustang "cottage" hurts others

This naked imitation of Mustang also damaged the overall image of its own brand.

On September 16th, the annual Chengdu Auto Show kicked off. As the most important auto show in the west, major brands also appeared on the scene. However, I believe that the most attractive is not the major brands of the Rush, but a brand called the "Yeema" brand, its launch models F16, T-SUV, E-SUV models, in turn with the shape of the Audi A4, The Volkswagen Tiguan and Infiniti EX are very similar.

Taking the Mustang F16 model as an example, the similarity between the car and the Audi A4 travel version reached more than 80%. The tear headlights, the quadrilateral air intake grille, the taillights and other places were carved out in a template. It was just that The logo is different.

Due to its appearance similar to that of well-known foreign brands, the Mustang car stand at Hall 1 has also attracted the attention of many people. It can be said that the Mustang debuted for the first time made more consumers aware of him by an unconventional means.

Before this auto show, perhaps many people did not hear the “wild horse”. The author found relevant information on the website of Sichuan Auto Group. According to Chuanqi Group, “Yomag has been included as one of the key products for key planning and development by the Sichuan Provincial Government.”

However, the debut of Mustang Motor’s auto show is more of an ugly proposition than showing it. I do not know Chuanqi Group's leaders to see how such a product feel? Do not know how Sichuan Automobile Group defines the so-called "bumped product"? Is this "battled product" such a naked imitation?

It can be said that this kind of wild imitation of Mustang not only hurts the imitators, but also hurts Chuanqi's reputation, artificially sets a bottleneck for its future development, and even hurts the “self-owned brand” image that is constantly touching.

If time is set back more than 10 years ago, the Mustang’s practice will win outsiders’ forgiveness. After all, the weak foundation of the Chinese auto industry at that time could only rely on imitation and imitation to keep up with related technologies and form its own brand.

Some people may think that the "cottage" product is not surprising. For China's diversified market, there must be reason for it. For some foreign brand consumers who can not afford high prices, such a copycat product can meet Its needs. Moreover, the history of the development of China's own brands has been opened, and several brands have not imitated overseas brands. Among them, Huatai B11 imitates Bentley, Baolig imitates Cayenne, Shuanghuan Small Aristocrat imitates Mercedes-Benz SMART, Zhongtai T600 imitates Audi Q5 and so on.

However, from the fate of imitating models, its life history is very short-lived, and sales have been abandoned for a few months. Judging from the fate of these former imitators, perhaps the fate of Mustang's future may have been estimated. Because, a company without any innovation, there is no future.

What's more, this wild imitation of Mustang also hurts the overall image of its own brand. Since the beginning of this year, the market share of self-owned brands has been devoured by joint venture brands and is facing a second venture. How to achieve the bottleneck of brand breakthroughs is exactly what the major brands have to solve. The emergence of this problem is the result of the brand's “low quality” brand influence that was left behind by the original brand, which in turn created a bottleneck.