The announcement of the General Administration of Industry and Commerce only simplified the administrative procedures for industrial and commercial filing, and removed the restrictions on the “xx brand†in the scope of business of automobile dealers. It did not mention the “authorization†changes of automobile manufacturers. That is to say, if there are no follow-up rules, or changes to the “authorization†of the automaker, the manufacturer still firmly controls the right to approve the vehicle and the channel, and the dominant position of the auto sales service is still in the hands of the manufacturer.
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Of course, policy changes still release clear and positive signals.
The further marketization and transparency of the automobile sales and service links are worth looking forward to. The pattern of the automobile industry and the interests of all parties concerned may also change.
For car manufacturers: the product is king, the stronger the stronger; the opportunity challenges coexist. The OEM still holds the “approval authority†of the dealers. The strong OEMs rely on the best-selling product resources and can still maintain a strong position for a long time. However, if the future “authorization system†changes, it will challenge the manufacturer's existing sales system, pricing strategy and regional management. Weakly OEMs, although they may face dealers’ ruin, or force “car storesâ€, “car supermarketsâ€, and online car sales, may become a supplement to the existing sales model.
For car dealers: competition will intensify industry reshuffle, dealers have to increase their own brand building. If the “authorization†in the car sales segment is further liberalized, it may lead to more intense competition in the terminal. In the past, dealer groups that focused on their own brand building will benefit. It will be even harder for dealers with weaker competitiveness to survive. The group trend of auto dealers will be strengthened. Large groups need to increase their brand building and tap the potential of the after-sales service market.
For the after-sales service market: It is possible to promote the multi-store and one-factory model and accelerate the popularization of independent third-party maintenance service chains. Cancel the restriction of a single brand of auto dealers, the auto dealer group can try to share the cost of a single repair shop with multiple brand stores to improve the utilization rate of the maintenance link. An independent third-party maintenance service chain is also expected to accelerate its popularity.
For the government and the regulator: the automobile industry policy needs multi-sectoral cooperation, form a joint force, and build an orderly competitive market according to law. Automobiles are an important pillar industry. They are related to the national economy and the people's livelihood. China's automobile production and sales scale ranks first in the world for five consecutive years. However, the industry still has objective problems such as market fragmentation, waste of resources, and price opacity. The automobile industry is also involved in various departments such as the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, the General Administration of Quality Supervision, Inspection and Quarantine. There are many political issues, and it is inevitable that there will be no overall planning. The formulation and revision of industrial policies test the wisdom of the government. With the cooperation of many departments, it is hoped that we will truly coordinate and solve the problems in the automobile circulation industry chain and better promote the development of China's automobile industry.