General Manager of Citroen Satyne - full of confidence in the Chinese market

Since Citroën began producing cars in China in 1996, its sales in the country have grown by 14 times by 2003. In all of Citroën’s overseas markets, China has become the largest market outside of Western Europe, ranking fourth globally. In 2003, Citroën sold 104,000 vehicles in China, a 24% increase from 2002, and the company expected sales to reach 124,000 units in 2004. At the Beijing Motor Show, Citroën’s General Manager, Satyr, shared his insights on the rapid growth of the Chinese auto market and the integration of imported and domestic car sales networks. He noted that while the Chinese market has attracted both domestic and international automakers due to its vast potential, the growth rate and sales volume have started to slow down. Satyr commented, “In the coming years, the Chinese auto market will continue to grow, but this development won’t be stable. If the market grew by 70% last year, we probably won’t see such a high rate in the next few years. The growth may fluctuate, but I remain optimistic about the long-term prospects.” Regarding production, he said, “I don’t know much about our competitors’ production levels, but for Dongfeng Citroën, our production is healthy and there's no overcapacity. Our main challenge now is investment, as we aim to reach 300,000 units annually.” On the controversial “two-in-one” issue—where imported and domestic cars are sold through the same network—Satyr expressed satisfaction with the government’s decision, which supports brand development. “This allows us to sell both imported and locally produced cars, which is beneficial and avoids complications. It also helps us introduce new models, such as importing models first and then localizing them as demand grows.” He emphasized that China is a major automotive market and currently presents an ideal time for expansion. “When introducing new products, we must focus on environmental protection,” he said. He praised recent policies promoting lower fuel consumption and diesel engine development, which support greener vehicle options. When discussing competition, Satyr stated that while there are many rivals, price isn’t the only factor. “Our goal is to maintain current pricing while adapting to the market. This approach aligns with Citroën’s customer-centric philosophy, reflected in our sales network, new model launches, and after-sales service.” Citroën currently operates 350 sales or service outlets across 250 cities and 20 regions under the Dongfeng Citroën Commerce Department. By year-end, the company plans to expand to over 400 service centers. The “Dragon Plan,” launched in 2002, has supported this growth, with 85 Dragon Media outlets already in place by May, and a 50% increase expected by year-end. Looking ahead, Satyr humorously hinted that new model announcements would be made at the Shanghai Auto Show next year.

Liquid PUR Polyurethane Structural Adhesive

Liquid polyurethane adhesive, one component polyurethane adhesives,polyurethane glue,polyurethane windshield adhesive

Dongguan Shuangzhan Industrial Co.,Ltd , https://www.lingwogroup.com