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2016 LED display company mergers and acquisitions become more rational
In 2016, the phenomenon of mergers and acquisitions among enterprises in the LED display industry is still lively, but it is more rational, and there is rarely a case of mergers and acquisitions. In recent years, there have been more and more cases of horizontal and cross-border mergers and acquisitions in the LED display industry. According to statistics, since 2013, the amount of M&A in the LED display industry has increased rapidly year by year. In 2013, this value was 26 in 2016. The phenomenon of mergers and acquisitions is still lively, but more rational, and there is rarely a case of mergers and acquisitions. In recent years, there have been more and more cases of horizontal and cross-border mergers and acquisitions in the LED display industry. According to statistics, since 2013, the amount of M&A in the LED display industry has increased rapidly year by year. In 2013, this value was 2.6 billion yuan, and in 2014 it was 60. 100 million yuan, the number of mergers and acquisitions and the amount of mergers and acquisitions doubled year-on-year, the amount of mergers and acquisitions in 2015 exceeded 10 billion yuan. Indeed, the current domestic LED display industry has entered a new phase of deep adjustment. The pattern of barbaric growth, the development of staking, and the mode of profiteering have come to an end. From incremental competition to stock competition, from the initial extensive competition to the competition of comprehensive strength represented by capital and technology, the comprehensive strength of enterprises and the competitive factors of brand competition are gradually strengthened. Through horizontal mergers and acquisitions, enterprises can bring economies of scale, increase their market share, suppress competitors, and improve barriers to entry and corporate differentiation in areas where companies are located, such as Chau Ming’s acquisition of Redio and Lapu Technology; It can be the largest and strongest LED industry chain, realize the deep integration and optimization of resources in all links of the industry chain, and improve the overall competitiveness of enterprises, such as Mulinsen holding shares to develop crystals; cross-border operations can enable enterprises to achieve diversified development at lower cost, Diversify the company's main risks and achieve business transformation, such as Alto Electronics' acquisition of Qianbaihui and cross-border lighting; cross-border M&A can expand the market and profit space for enterprises, such as Liad's acquisition of Pingda Electronics and PLANAR. No matter what form of mergers and acquisitions, it is part of the company's own development strategy, and it is the need for the survival and development of the enterprise. Even after the enterprise has developed to a certain stage, it is indispensable to maintain its sustainable competitiveness as the main body of market competition. a part of. Under such a background, the living space of SMEs has been severely squeezed, and the pressure of survival has suddenly increased. Being controlled and acquired has become a difficult problem that cannot be undone on the road of development of these enterprises. Since 2014, the M&A army represented by the six major LED display companies has set off a wave of mergers and acquisitions in the industry. In 2015, the amount of mergers and acquisitions exceeded 10 billion yuan. And there are no signs of stoppages. In 2016, M&A events in the LED display industry are also emerging. The following table shows the incomplete statistics of the 2016 industry M&A cases. It is not difficult to see from the above table that this round of mergers and acquisitions is still dominated by listed companies in the industry. In addition to Liard and Alto Electronics continue to lay out the lighting field, other mergers and acquisitions are in the current hot VR / AR field (virtual reality, augmented reality). As a pioneer in the LED display industry, Liard has been at the forefront of the industry. After the layout VR / AR is not falling behind. In 2016, Liard combined with the company's cultural technology + financial strategy, officially adopted VR / AR as the company's key development direction, used to drive the cultural sector and technology sector. He has invested in Black Crystal Technology and Xinfu Technology, which has expertise in the field of VR/AR, and signed the “Virtual Reality Technology Innovation and Application Strategy Cooperation Agreement†with Sichuan University Zhisheng. The joint investment and construction is based on the combination of culture and art and science and technology. As the core platform, it will form a complete university film and television animation innovation and entrepreneurship industry chain integrating research, production and research, jointly invest in research and development of cinema-level high-definition stereo LED display related technology and jointly invest in the construction and operation of virtual reality science experience museum. In addition to actively participating in the official VR organization China Virtual Reality Industry Alliance and the previous share of the Tiger Image, Black Crystal Technology, Fuxin Technology, Magic Leap, Liard also operates a wholly-owned acquisition of the United States Natural Point (NP). NP has the world's leading 3D optical motion capture technology, and its products and solutions have a high reputation and market share in the international market, especially in North America. NP is one of the few companies in the field that has confirmed revenue and profit, which is in line with Liard's VR/AR layout. The acquisition of NP will facilitate Liard's rapid expansion into international markets such as North America and accelerate the strategic goal of achieving balanced development of overseas and domestic performance. Coincidentally, on May 9, 2016, Abbyson plans to invest $4.5 million to acquire a 51% stake in Artixium Display Ltd. For this acquisition, Abbyson said that with the certification of Artixium, Abbison's technical reserves and LED display manufacturing capabilities will be combined with Artixium's technology to accelerate the development of the virtual display market. In the future, with the help of virtual display technology, the company is expected to further develop cooperation in stadium advertising and other aspects, and will cut into the VR+ sports field. Lianjian Optoelectronics chose a small-pitch LED to carry out the exploration of VR+ education. As early as the end of 2014, Lianjian Optoelectronics took the lead in technical cooperation with a well-known domestic virtual reality system product and application development company to jointly study LED-based The VR virtual display system solution for small-pitch display technology mainly relies on virtual reality technology for various new military schools, driving schools, medical schools, and sports schools. The training system supported by virtual reality technology enables military personnel, aircraft pilots, air traffic controllers, sports athletes, etc. to easily acquire perceptual knowledge and practical experience in a secure virtual environment. In 2015, the two parties successfully built the first educational application case based on VR+LED small-pitch technology (Wuhan First Business School). After the successful launch of the program, it was quickly copied to more than 10 universities and enterprises in China (eg Beijing Industry). University, Nanjing University of Science and Technology, South China University of Technology, Huazhong Agricultural University, Hubei Urban Construction University, China Aviation Industry Corporation Nanjing Electromechanical Engineering Research Center, Liaoning Petrochemical, etc.). VR education is still in the water test stage, and Lianjian Optoelectronics has targeted this field early, and has closely linked VR and education to take the lead in laying the market and seize market opportunities. This time, Lianjian Optoelectronics spent 660 million yuan to acquire the three companies, which is related to the further deployment of digital media and the addition of VR. On June 21, 2016, Chau Ming Technology signed a strategic cooperation agreement with Qiqi Information Technology Co., Ltd., which has certain influence on VR/AR technology and application, and carried out comprehensive strategic cooperation in the fields of virtual reality and visual display. Similarly, Lehman shares also announced on July 13th to participate in cooperative investment into the VR theme park. At the InfoComm China exhibition held in April, Shanghai Sansi demonstrated VR virtual reality technology based on small-pitch LED display. From the above companies' mergers, shares, and cooperation into the VR/AR field, it is not difficult to see how enthusiastic the LED display industry is to VR/AR technology. Starting from the $2 billion acquisition of Oculus by Facebook in 2014, the technology represented by MR, AR, VR (mixed reality, augmented reality, virtual reality) once again detonated the market, followed by Samsung, HTC, Sony, Razer, Canon and other technology giants. Joining seems to also make people see that the industry is booming. And through the analysis data provided by the authorities, we can also see that the future VR/AR industry will be a huge cake of hundreds of billions of dollars. According to iResearch, the market size of the VR/AR industry will reach 30 billion and 120 billion US dollars by 2020. It is undeniable that AR/VR technology will be the next whistle. Because VR technology provides an unparalleled immersive experience and sense of substitution, turning users from bystanders into participants, it is widely respected in various fields such as professional audio-visual, radio and television, movies, and games. However, VR is inseparable from the needs of large-screen display in various applications, and the LED display with better image quality has undoubtedly played a significant role in improving the user experience of VR products. Cai San, director of the marketing department of Chau Ming, said: VR/AR technology can be seamlessly integrated with the animation, game industry and entertainment industry, and these industries are also an important part of the LED display industry chain. From the perspective of the VR/AR industry chain, the display is one of the most basic and important hardware facilities. The small-pitch LED display with excellent image quality can undoubtedly enhance the user experience of VR/AR content. Therefore, the large-screen LED display is used as a carrier, combined with various imaging technologies, naked-eye 3D, holography, body feeling, interactive touch, etc. The commercial application of the naked eye VR/AR has a broad market space. In addition to the layout of VR/AR, a significant feature of 2016 M&A is cross-border to media, sports and education. The acquisition of Huashi New Culture by Lehman shares is regarded as a major step in the layout of the cross-border sports industry. Lehman shares are currently developing in the high-tech LED and sports industry. As early as 2011, Lehman shares became attached to the Chinese Super League and became attached to Chinese football. Since then, Lehman has been committed to the layout and deep cultivation of the Chinese football industry. Lehman and China Vision have cooperated with China Super League. Both parties have accumulated good resources. The 780 million yuan acquisition of Vision China New Media, a subsidiary of VisionChina Media, can help Lehman Sports to break through the bottleneck and rapidly expand the market. Share. Lehman shares have deep cooperation with China's top Chinese high-end football matches and even international competitions, including the establishment of Lehman Kaixing Sports Culture M&A Fund in cooperation with Kaixing Capital. The actual controllers have invested in the establishment of Shenzhen Renren Football Club. Launched the 12th person APP, participated in the Swiss Infront Group and other actions, gradually formed a sports marketing resource + mobile Internet + investment M & A + football club's interconnected football industry chain, reached in January 2016 with the Portuguese professional football league Strategic cooperation, Lehman shares exclusive title of the Portuguese football league, and from the signing date, the Portuguese professional football league officially named Lehman Portuguese League, and won a series of business cooperation rights, became the first title European football Chinese company in the league. On July 6, 2016, Lehman shares announced that it has passed the Shenzhen Lehman Investment Company and acquired 100% of the shares of the Australian Super Newcastle Jet Football Club. This is the first time that an overseas club has been wholly-owned by the Chinese side and is 100% controlled. Lehman’s acquisition has caused great repercussions overseas. Lehman has been multi-faceted in the upstream and downstream of the football industry chain, and officially launched an overseas strategy to build a deep and international sports territory. Similarly, Abbyson is also seeking cross-border sports. On November 23, 2016, Abeson and China Super League officially signed an agreement to officially replace Lehman shares to become the new official supplier of LED full color display for the Super League in 20172020. Four years of 130 million (80 million cash + 50 million equipment) sponsored the Super League, not just for a good reputation. Abbyson has achieved remarkable results in the hotel's LED screen rental operation in the past year. This time, sponsoring the Super League can be regarded as a good springboard for cross-border sports. In the future, Abbyson may also have a more layout in the sports field. The more frequent it is.