Beijing Auto Show: Auto giants battle China's largest auto show
The Beijing International Automobile Exhibition, scheduled to take place from June 9 to June 16, 2004, is expected to generate over 100 million yuan in booth revenue, with additional income from ticket sales bringing the total to approximately 2 billion yuan. According to the general manager of the China International Exhibition Center, a significant investment of 150 million yuan has been made for this event. If not for the SARS outbreak that affected last year’s Shanghai International Auto Show, the organizers believe profitability should be achievable.
This is the largest and most prestigious automobile exhibition in 2004, featuring more than 1,400 domestic and international auto companies from 20 countries and regions. The exhibition will span nearly 110,000 square meters, with an estimated attendance exceeding 400,000 visitors. Major global automakers such as Ford, Nissan, Audi, Hyundai, BMW, Honda, Volkswagen, and China's three major automotive groups will showcase their latest models and innovations.
The Beijing International Automobile Exhibition, held every two years, was co-founded by the China National Offshore Foreign Economic and Technical Cooperation Corporation and the China International Exhibition Center Group. It has successfully taken place seven times so far. The 2002 edition set new records for the number of exhibitors, variety of vehicles, and visitor numbers.
In November of the previous year, organizers announced plans for another "Beijing International Automobile Exhibition" in May 2004, which sparked widespread debate. After several weeks of discussions, Wan Jifei, president of the China Council for the Promotion of International Trade, confirmed in December that the 2004 Beijing Auto Show would be held at the China International Exhibition Center from June 9 to 16, with an additional venue at the Agricultural Exhibition Hall.
Zhang Wei, vice president of the China Council for the Promotion of International Trade, emphasized that there will only be one Beijing auto show in 2004. The total exhibition area is nearly 120,000 square meters, with 80,000 square meters at the International Exhibition Center and 40,000 at the Agricultural Exhibition Hall. Domestic exhibitors are charged 1,200 yuan per square meter, while foreign exhibitors pay 260 US dollars.
For the first time, the exhibition introduced electronic magnetic card tickets, using advanced technology to enhance security and improve data accuracy. Over 22 electronic ticket gates and multiple mobile devices were set up to manage entry efficiently and prevent fraud.
The event featured different visiting days: the day before the opening (June 9) was reserved for journalists, followed by professional visits on June 10 and 11 at 100 yuan each. Public visits ran from June 12 to 16 at 50 yuan per ticket, allowing access to both exhibition halls.
Among the participants, Ford occupied over 5,000 square meters, breaking its own record. Mercedes-Benz had a 3,180-square-meter exhibit, ranking second. Volvo, a high-end luxury brand, showcased the largest display since entering the Chinese market. However, some domestic brands like Geely and Chery expressed dissatisfaction with their booth sizes, while General Motors chose not to have a standalone booth, instead showcasing its multi-brand lineup.
China's FAW Group brought 19 new passenger cars, including Hongqi, Volkswagen, Audi, Toyota, Mazda, and Xiali, while Dongfeng Motor displayed over 1,000 square meters of space with 10 vehicles on display. The event highlighted innovation, technology, and the future direction of the global automotive industry.
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