July 2017 domestic SUV market sales analysis: Baojun 510 chasing God car

According to data compiled by the Xiaobian Research Institute, in July 2017, the passenger car market increased by 5.8 percentage points year-on-year, and SUV market sales increased by 18.5 percentage points year-on-year to 702,912 units. At the same time, sales in the passenger vehicle market accounted for the largest proportion. It rose to 42.4%, a year-on-year increase of 4.5%.

Independent brands take advantage

According to the distribution department, the share of self-owned brands in the SUV sector was the same as that of the previous month, with a market share of 57.0% in July and sales of 400,472 new cars. The total number of other factions is still unable to compete with them, which is a 24.5% increase compared to the same period of last year. Sales of Japanese brand SUVs increased. In July, 126,671 new cars were sold, which was a year-on-year increase of 23.3%. The German brand SUV rose once again. July sales rose 33.7 percentage points year-on-year to 79,116 units. US-based brands increased 4.4% year-on-year in July. A total of 45,218 new cars were sold, and the mid-to-low-end SUV fell.

In addition to the new Tucson, Korean SUVs showed a downward trend in sales in July. The year-on-year decline narrowed to 53.2%, and sales of new cars were only 17,098, showing a month-on-month increase.

Medium-sized and above become a new growth point in the SUV field

From the perspective of market segments, the market share of compact SUVs continued to rise, reaching 53.5%. In July, its sales increased by 15.2% year-on-year to 376,376 units, which was an increase. The second-largest sales volume is still a small SUV, which rose 2.4% year-on-year in July and sold 151,738 units. Sales volume of medium-sized SUVs and medium and large-sized SUVs reached 146,354 units and 28,442 units, respectively. Sales volume increased by 29.2% and 463.0% year-on-year, among which, medium to large SUVs continued to grow, and the SUV market saw new growth.

SAIC-GM-Wuling ranked among the top three

The top ten SUV companies in July 2017 were Great Wall Motors, Geely Automobile, SAIC-GM-Wuling, Dongfeng Nissan, SAIC-VW, GAC passenger vehicles, Changan Automobile, Dongfeng Honda, SAIC-GM and Shanghai Automotive. SAIC-GM-Wuling ranked second in comparison with Changan Automobile last month, with Wuling SUVs among the top three. The top ten car companies, Great Wall Motors, Dongfeng Honda, and SAIC General Motors, were down. After Dongfeng Honda launched the new CR-V, the initial market heat was not as good as it was in the same year, with a 7.0% year-on-year decline. SAIC GM saw slight growth in addition to the Cadillac XT5, while the rest of the SUV models fell across the board. The overall year-on-year decline was 6.4%. After the Changan Automobile official was down, only one model of the CS75 in the July SUV increased year-on-year. Contrary to this, SAIC-GM-Wuling ranked third in terms of sales of more than 30,000 units of the Baojun 510. Shanghai Automotive has a high growth trend with the Roewe RX5. In July, it sold 25,349 units, ranking tenth. SAIC Volkswagen was overtaken by Dongfeng Nissan Motor and ranked fifth with 35,945 sales.

Self-employed joint venture Po Chun 510 continued to rise

From a vehicle perspective, the top ten SUVs sold in July were Haval H6, Baojun 510, Chuanqi GS4, Bo Yue, Tiguan, Qijun, Roewe RX5, Changan CS75, Honda XR-V and Dihao GS. Three models entered the top ten.

The sales of Haval H6 climaxed, and the decline narrowed. In July, it achieved 37,305 vehicles, which was a decrease of 4.5% year-on-year and a significant month-on-month increase. It became the championship for the passenger vehicle market in July. The Baojun 510 has a good momentum, and its sales in July continued to increase year-on-year. A total of 330.36 new cars were sold, ranking second. The Chuanqi GS4 dropped 4.6% year-on-year, and sold 26,329 new cars in July for the third time. It is worth mentioning that Bo Yue increased by 116.0% year-on-year and sold 21,872 units in July, which was the fourth-largest over the Tiguan.

Among the joint venture models, Qijun’s rankings were once again ahead of schedule. July sales increased by 24% year-on-year, and 16,259 new cars were sold. In addition, the sales volume of Tiguan increased by 49.9% year-on-year, including 2,065 new cars sold by Tiguan L. The sales volume of small-sized SUV Honda XR-V dropped to 3.1% in July, and sold 14,667 new cars.