Shandong tires are forced to cut prices by two to three percent

Dawang Town in Shandong Province is a national gathering place for important radial tires, and has a reputation of “hometown of tires” and “ tire export base”. Recently, the reporter learned from interviews with Dawang Town that due to the sluggish economic situation at home and abroad and weak market demand, the export of local tire companies was blocked and they were forced to cut their prices by 20% to 30%. A considerable number of companies have already fallen into losses. .

Shandong is the country's largest tire production province. In 2011, Shandong tire companies produced a total of 156.27 million radial tires, which accounted for 39.3% of the country's total output. Among them, 45.526 million radial steel radial tires accounted for 50.3% of the country's total output; 110.444 million radial steel radial tires, accounting for the country's total output. 36%. Among the 300 tire manufacturing companies in Shandong, only Dawang Town in Shandong gathered more than 200 large and small.

However, Dawang Town's tire companies are now experiencing a severe winter throughout the industry.

“In the past, the crisis suffered by enterprises was more from the technical and financial aspects. Today, it is the shrinking market demand and the increase in inventories.” A relevant person in charge of Yongtai Chemical Group said that the economic crisis broke out in 2008, and can be followed by domestic 4 The trillions of investments saved the domestic tire market. Since 2012, Europe and the United States and the domestic market have been depressed. Most of the semi-steel radial tires used in cars are used for export. Exports have been hindered and there is a huge pressure on any tire company.

Wing Tai Chemicals was established in 1996. It is a large-scale joint-stock enterprise that combines the production of all-steel radial truck tires and passenger car radial tires and integrates heat and power generation, new energy, and mining industries. One semi-steel tire production capacity of 20 million.

Wing Tai Chemical, the person in charge, said that due to the decline in demand in foreign markets, customers often put forward more stringent requirements in terms of environmental protection and quality. Competitors will also set up trade barriers in the local market, such as the EU has introduced a brand new Tire Label Act. This will significantly increase the pressure on the safety and environmental protection of tire companies that export to the European Union.

The sharp decline in market demand has formed a buyer's market. To reduce inventory pressure, price reduction has become a method that many tire companies have to use. An official from Dawang Township Economic and Trade Commission stated that compared with the beginning of the year, Dawang Town tire enterprise semi-steel tires generally cut prices by 20% to 30%.

The profitability of the tire industry can be meagre. Statistics released by the China Rubber Industry Association Tire Branch show that from January to July 2011, the overall profit margin of the tire industry has dropped to 2%. This means that a large number of companies in the tire industry have begun to lose money.

Another tire company in Dawang Town just launched a 3.5 million semi-steel tire production line in 2012. Mr. Liu, the company’s vice president in charge of international trade, said that due to the impact of the entire industry environment, the company’s products have just hit the market and encountered a market depression. At present, corporate inventory pressure and repayment pressure are large. Tire just sold off the line, if the price cut is too large, it is difficult to get back to the customer's approval. As for the future trend of the market, he said that at present there are no signs of recovery in domestic and foreign markets.

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