Zoomlion: Innovator Genes International Standards Maker

"The secretariat of the International Organization for Standardization / Crane Technical Committee settled in Hunan Zoomlion Co., Ltd. It is of great significance. It is hoped that this will be widely used as an opportunity to promote the construction machinery manufacturing industry in our province to a new level." 7 2012 On the 16th of the month, Hunan Daily started the report on the "Global Voice" won by Zoomlion with the message of Zhou Qiang, secretary of Hunan Provincial Party Committee and director of Hunan Provincial People's Congress Standing Committee.

On July 17, the inauguration meeting of the ISO/TC96 Secretariat was held in Changsha and officially announced: The ISO/TC96 Secretariat was relocated from Britain, the birthplace of the industrial revolution. China, and Zoomlion Co., Ltd. undertake this work.

“This fully proves that Zoomlion’s global leadership in technological innovation, intellectual property, and standards development, and also creates a good platform for China’s engineering machinery standards and international exchanges, and promotes China’s construction machinery manufacturing industry. To a new level." In the subsequent news release, Zoomlion said. For the entire industry, it is the domestic enterprises that have mastered the international “right to speak” in the construction machinery manufacturing industry.

Innovation Genes Gain Global Vision

The industry believes that because ISO/TC96 is responsible for the revision of international standards related to cranes, it has transferred from Britain to China and settled in Zoomlion and is a milestone in the development of China's construction machinery industry.

“Zoomlion’s picking off this title is a matter of course.” Industry sources stated that Zoomlion, which was born out of the former Ministry of Construction’s Changsha Construction Machinery Research Institute (abbreviated as Construction Machine Institute), had already had a More than half a century of crane development and manufacturing experience, and long-term participation in the formulation of national industry standards, can be described as "winning on the starting line."

However, the relevant person in charge of Zoomlion did not think so. “It is obviously not that easy. In order to achieve this goal, Zoomlion has worked hard for 20 years. Several technologies independently developed to fill gaps in the domestic market and achieve international leadership. At the same level, the accumulated amount of patented technology also ranks first in the industry."

In the internal view of Zoomlion, if it is said that the Construction Machinery Academy has left valuable assets for Zoomlion, then it is definitely not only a "high starting point," but also an "innovation gene for scientific research," namely, Chairman of Zoomlion. Zhan Chunxin proposed the "industrialization of science and technology" and "industrialization of science and technology". This is the key to Zoomlion's move from China to "intelligence in China."

According to the relevant person in charge of Zoomlion, from the date of restructuring, Zoomlion will not only focus on the domestic focus, but also strive to expand the international "right to speak", has been fighting the front line of the development of international standards.

International Standard "Zhonglian Zhizhi"

"We hope to speak on behalf of China and raise our voice and international influence in the crane industry." The person in charge of Zoomlion introduced that before undertaking the construction of the secretariat, relying on technological innovation and breakthroughs, Zoomlion As a representative of the domestic industry, he has participated in the voting of more than 90 international standards and put forward more than 30 opinions and has been adopted. This is itself a manifestation of the “right to speak”, but it is obviously not enough to do this step.

"The first-class enterprises do the standard, the second-rate companies do the brand, and the third-rate companies do the products." This statement from the overseas marketing community has long been circulated. "In the 865 technical committees and subcommittees of ISO and IEC, the United States, Germany, and the United Kingdom There are 584 secretariats, accounting for 67.5%, of the five countries that are responsible for the Secretariat, France, and Japan.” According to the source, from an industry perspective, there are several thousand companies that sell products, and dozens of them sell brands, but sell standards. There are only a few core rules that set the rules of the game.

"Under the WTO framework, technical trade measures based on standards, technical regulations, etc., have become an important factor affecting international trade. Compared with brands and products themselves, standards have become a strategic resource for the development of a region or a country. The core elements of comprehensive competitiveness.” The person analyzed that the standard is the most effective and the most difficult for Chinese companies to integrate into the world and seize the right to speak.

"Fully mastering the right to speak in international standards, substantively participating in international standardization work, and actively undertaking the work of the secretariat of the International Standardization Technical Committee so as to master the initiative to establish international standards, this is an inseparable path." Analysts said that Zhonglian The success of the Section will be conducive to the transformation of China’s preponderant standards into international standards, which is very important for leapfrogging technical barriers in international trade and enhancing the international competitiveness of China’s industries.

International discourse power leads the industry's "intellectualism"

“The so-called standards are actually enterprises with advanced production technologies and processes that have tailored their official industry standards to their own levels, setting an industry threshold and making it difficult for competitors to reach. In the past, standards were in the hands of foreign companies, and Chinese manufacturing was always at the forefront. Passive status, subject to people.” An industry source interprets that the rise of manufacturing in China is mostly on products, and a few have entered the branding stage through technological innovation and system reforms, but in the key “standard setting” path, With few breakthroughs, Zoomlion’s breakthrough in heavy machinery is worth studying.

"As standardization has become the main form of competition in the international market, translating standard advantages into industrial advantages has become a key technical means for enhancing the international competitiveness of the industry." Industry sources said that since the restructuring, Zoomlion has been technically Still in the system, it has consistently led the development of the entire industry with innovative models. In entering the new stage of global competition, Zoomlion’s preoccupation with the task of standard-setting will obviously continue its effectiveness as an industry benchmark.

“For the entire industry, Zoomlion will take the platform of the International Standards Secretariat to work and will promote more domestically-renowned construction machinery companies to actively participate in international standardization and participate in international exchanges and cooperation.” Through the secretariat's platform, the entire industry will more quickly adapt to international standards, and then promote the industry to change its thinking and development model. This is a key step in participating in global competition.

“The company’s commitment to the secretariat’s model to promote industrial development has precedent in the country, so Zoomlion’s prospects of revitalizing the industry again are worth looking forward to.” The source said that before the ISO/TC61 (International Organization for Standardization Plastics Technology Committee) Secretariat Settled in Chengdu Zhonglan Chenguang Chemical Research Institute Co., Ltd., has greatly improved the level of China's plastics standards, improved China's "speech right" in the international plastics industry, and drove the economic development of Sichuan and even the entire western region.

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